Doug Schoen is a columnist for Forbes magazine.
He authored an opinion piece that denounced a super PAC for considering using an anti Obama ad that uses material from President Obama's former pastor, Rev Jeremiah Wright. He calls this inexcusable, disgusting and some other names although he seems to acknowledge that the ad was never produced.
Then he says it is a shame that a pro Obama super PAC was forced to put out anti Romney ads in response. Yes, it seems Schoen believes or, possibly is pretending to believe that an ad that didn't get aired is disgusting and shameful, etc. but that the attack ad in response was necessary to counteract the non existent ad.
If he is pretending to believe it, then he is a hypocrite but it is quite possible he believes it.